Brand & Commercial Communications Strategy

Akili TV is entering its next phase of growth and they are looking for a Brand & Commercial Communications Strategist.

Key Responsibilities

1. Define and own Akili TV’s strategic narrative

2. Translate product into commercial value

3. Position Akili TV to attract aligned clients

4. Drive revenue-aligned storytelling

5. Protect and elevate brand perception

6. Brand architecture & messaging discipline

7. Serve as a strategic partner to leadership

What success looks like

• Akili TV is widely understood as a family-focused, brand-safe commercial platform

• Perception shifts away from “kids channel” toward the only trusted industry platform that engages with this TA

• Akili sales team members are better supported and more confident in what they’re selling

• Akili TV attracts inbound interest from aligned partners across target sectors

• Marketing activity is focused, intentional, and commercially relevant

• Marketing initiatives directly contribute to revenue growth

• Sector clients proactively engage with us

• Sales conversations are clearer, stronger, and more confident

What we’re looking for

You are likely someone who:

• Thinks in terms of business models, value propositions, and revenue impact — not just campaigns.

• Understands that storytelling is a commercial tool, not an artistic exercise.

• Is motivated by shaping perception and influencing decision-makers, not just building visibility.

• Can translate audience insight into narratives that resonate with senior stakeholders.

• Enjoys operating at the intersection of communications, product, and strategy.

• Is comfortable advising leadership and challenging assumptions when needed.

• Has repositioned or reframed a brand before — and can articulate how and why it worked.